Audi Increase Investment Aims Demi Crown BMW

Audi Increase Investment Aims Demi Crown BMW

Audi Increase Investment Aims Demi Crown BMW-Audi will disburse 24 billion euros (US $ 29 billion) to develop and improve production technology, part of an effort to shift the position of BMW in the luxury car market's peak.

Of the total investment, around 16.8 billion euros or 70 percent will be used for the development of new SUV models that Q1.Merk car which contributed 40% to the revenue VW was declared more than half of these funds will be invested in two factory Audi, namely in Ingolstadt and Neckarsulm.

Audi also poured 1 billion euros, or about Rp 15 billion to build two new plants in Brazil and Mexico. The funds will also be used to add new models from 50 to 60 by the end of 2009, including electric cars and plug-in hybrid.

Audi intends to beat BMW in the luxury car delivery at the end of this decade. BMW has sold 42,600 units in 11 bulanta this hun, down from 54 600 units a year earlier period.